Wrapping Up Annuity Awareness Month with Three Key Insights

Annuity Awareness Month

June brings sunshine, heat, vacations, and celebrating the end of school and the beginning of summer (feel free to enjoy a little Alice Cooper).

But for those of us in the financial industry, June is also an important month to celebrate annuities and the role they play in helping Americans live a more secure retirement

That's right - all June, we’ve been celebrating Annuity Awareness Month. And as we wind the celebration down, here are three take-aways for your practice: 


→ Annuities can drive ALPHA for your clients. Yes, that’s right - Alpha. 

When your clients think about annuities, the benefits that usually come to mind are things like income they can’t outlive and security. But many of them don’t realize what a good deal annuities can be - that they can actually drive alpha in a client’s retirement approach. 

Here’s a primer written by Stonewood Financial COO, Neil Wilding on leveraging annuities to drive alpha. Advisors who are positioning annuities in this way are seeing rapid practice growth.


 → Ken Fisher spent years trying to tarnish annuities. Now there’s software proving just how wrong he is.

Stonewood developed our Annuity Alpha software specifically to overcome this objection and show the value of an income annuity. The software analyzes the growth needed in a managed account to match the guaranteed income from an FIA.

And the results are shocking for U.S. savers. 

You can watch an overview of the software and learn the best way to position FIAs with your clients here


→ Roth annuities can help address tax and legislative risk. 

The tax debate in Washington is heating up. As we await word from Congress on an extension of the TCJA, one thing is certain: today’s taxes are at low rates (thanks to the 2017 reform), and they’re not likely to stay there in decades to come. 

That makes this the perfect environment for savers to get serious about diversifying the tax status of their retirement assets. And Roth annuities have a role to play.

In fact, Stonewood Financial’s CEO, Becky Swansburg, spoke at NAFA’s Annuity Leadership Conference in DC this week, detailing how Roth annuities can help U.S. savers expand the diversification of their retirement assets to protect against a more complete list of retirement income risks. 

All in all, it’s been a successful month recognizing the power of annuities to help U.S. savers access more predictable income in retirement that they can count on for years to come. And that’s certainly something worth celebrating.